AppEnd: Mobile Content Consumption Made Easy

By August 9, 2017AppEnd

In early 1996, Bill Gates published a prophetic article on the rising power of digital content. In the piece, he compared the nascent Internet enterprise to the established broadcasting industry. Like it was in broadcasting, he declared, the key driver of business on the Internet will be the delivery of information and entertainment. The title of this article was “Content is King”. 21 years later today, the words resonate louder than ever.

Content is king – Content is complex!

Digital content has multiplied on end. It dominates today’s online world in various formats. Information is delivered not just through file sharing, but also mass publication (social media posts, blogs, eBooks), digital broadcasting (digital video & audio), and streaming (video sharing & live streaming). The devices and applications that display the information have evolved as well. Tablets and smartphones, today’s mobile computers, enable constant access to online content through endless third-party apps.
This explosion of content, however, poses an obvious challenge: how do we manage it?

Content Management Systems

The handling of digital content has become a complex undertaking – not just for public web platforms but also for private companies. Within each organization, content creators in different functions and roles are spread across the globe and contribute simultaneously to the same intranet space. Phases of content lifecycles like creation, management and distribution are more interdependent than ever, and require nifty control centers.

This challenge is met by content management systems or CMSs, applications that aid the creation and modification of digital content, especially when:

The content may be published on web or on mobile apps, and takes many forms like text, images, graphics, audio, video, or even programming code. Besides publishing, the basic functions of CMSs are data format management, version control, and data retrieval. Standard features include user group functionality, modularity, extensibility, templating support and online help. Most CMSs these days are also compliant with a wide variety of accessibility standards and come with install wizards and audit logs.

Mobile CMSs and Mobile Learning

Mobile Devices are everywhere
The growing sophistication and omnipresence of mobile devices has necessitated a subgroup of CMSs: mobile content management systems. Mobile CMSs or MCMSs are developed to deliver content to mobile devices while considering their unique aspects like lower storage capacity, weaker processors, limited wireless bandwidth and small screen size.
MCMSs are of significance to the learning world as they facilitate tracked and collaborative “mobile learning” or m-learning. Surely, you’ve heard of the learning apps Duolingo and Coursera. A term familiar to us today, m-learning is learning from virtually anywhere using personal and portable electronic devices. This mode of learning has caught on at organizational levels as well. The benefits are plentiful: easy, anytime anywhere access, portability – especially for employees on the field, personal and self-driven experience, live collaboration among employee groups, instant tips and feedback, relatively low costs, and use as learning support or add-on (often in a blended learning package).


Bringing its m-learning offerings to a new high, Newgen Enterprise has developed its own MCMS framework and app solution called AppEnd. It includes flexible mobile CMSs at the backend (for admin control) and powerful learning apps at the frontend (for user consumption). Here is a snapshot of what you can do on AppEnd:

Admin actions on AppEnd’s mobile CMS

The Home page of the MCMS for the Managerial Skills Development app – built by Newgen Enterprise on AppEnd for a leading pharma company

A content management page on the MCMS for pushing skill development resources onto the MSD app

A user management page on the Practical Training Tool MCMS for training helicopter personnel through an app

An event scheduler page on the Practical Training Tool MCMS for scheduling training events on the app

End-user benefits on AppEnd’s native learning apps

Interactive user guide explaining the Home screen of the Managerial Skills Development app – built by Newgen Enterprise on AppEnd for a leading pharma company

Interactive user guide explaining the My Resources screen on the MSD app
The iPad view of the Login screen of the Practical Training Tool app – built by Newgen Enterprise on AppEnd for training helicopter personnel at a leading aerospace company
The Select Group screen on the Practical Training Tool app for selecting courses and trainee groups
The Scheduler screen on the Practical Training Tool app for scheduling the selected practical excercises
A practical excercise screen on the Practical Training Tool app with exercise details and a Result panel

Additional functions that can be built in AppEnd on-demand:

AppEnd is an end-to-end package that simplifies the process of building, distributing, maintaining and consuming mobile learning content. Its robust and modular framework can be quickly customized to fit your specific needs. It eliminates the need to code anything from scratch, lends a unified look and feel for the frontend apps as well as the backend CMS, and it provides easy version controlling and user permission management.

47% of companies use mobile devices in their training programs today. That’s nearly half of them! More and more organizations are either switching to m-learning or supplementing other kinds of training with learning apps. The multi-device, responsive flexibility and digestible bite-sized approach m-learning offers are making it a game changer in the eLearning industry. And keep in mind – mobile content management systems are at the heart of this exciting innovation.

Tell us about your learning needs! Click here to contact Newgen Enterprise about more information on how AppEnd can augment the learning of your workforce.